WestJet May Have the Right Idea with its New Loyalty Program
WestJet has launched a new frequent flier program, called the Frequent Guest program. Now, the way that they are organizing this program is unique. It seems to be a program for the average flier, rather than the frequent flier. We recently bemoaned the fact that airlines have effectively devalued their miles by allowing people to accumulate them on every credit card purchase. We know this is a good deal for them, and for many consumers, but it devalues the definition of the term frequent flier. These companies keep devaluing their miles and limiting the number of award seats.