The Death of the ULCC: How a Judge Tried—and Failed—to Save Ultra-Low-Cost Airlines in America
A Model Born in Disruption The ultra-low-cost carrier (ULCC) was supposed to revolutionize air travel in the United States. Modeled loosely on Ryanair in Europe, ULCCs like Spirit, Frontier, and Allegiant promised rock-bottom base fares by unbundling every possible service: bags, seats, snacks, and even customer service. For a time, it worked. These carriers filled…