Manchester Tries to Get JetBlue

By | October 5, 2009
What I Like About Blue
Image by Nick Chill via Flickr

On August 28th, according to Manchester-Boston Regional Airport manager Mark Brewer, JetBlue hinted that a local demonstration of enthusiasm about the company’s arrival would be important.

With airlines reducing seats and fewer passengers flying Manchester, airport officials recently offered incentives to attract new airlines and existing airlines to begin service to new destinations. Brewer said the incentive plan, which includes help with marketing and the waiver of landing and terminal fees, was given to JetBlue officials in August.

JetBlue is looking at other destinations, but the earliest expansion will be when Jetblue could begin service would be Spring of 2011 when new planes are received, but a decision could be made as soon as late fall, and there is always the possibility of capacity redistribution, which has worked so well for some airlines.

Airport officials encouraged New Hampshire business leaders, including the state’s top 50 employers, to let JetBlue know that their service would be supported at Manchester. There is a danger however that this could shift consideration away from their Portland, ME service or that it might not have the numbers needed to distinguish itself from Boston, especially with the competition from Southwest on the leisure routes.

But we’ll just wait and see what develops.