Kayak Stares Into The Face Of New Competition From Google, Fights Back With New Design

By | January 30, 2012

Image representing KAYAK as depicted in CrunchBaseWe’ve long been fans of Kayak.com, though we have to admit that as of late, increased clutter and unreliability or lack of JetBlue results have had us using the site less often. Like most comparison sites, Kayak uses ITA software’s technology.

ITA was purchased by Google last year, amid much fear that Google would use the acquisition to dominate this market.  Google has, in fact, launched its own flight search tool, but Kayak is not standing still. Kayak spent six months on a new, simplified interface which it will be launching today. We aren’t seeing it yet on their website, but based on the screenshots, it looks to have removed much of the clutter that has crept into Kayak’s interface in the past few years.  We welcome simplicity and will be looking to see whether Kayak can once again become our first stop for flight search.