The Southwest Blog has a post up on upcoming changes to their website, which will improve the experience.
“As Customers are directed to the new booking area, they will experience an updated user-friendly design. Plus, on direct flights (with stops but no change of planes), we will now show you the city location where your aircraft stops, a highly requested feature! Once a ticket is purchased, Customers will be able to click a button to have their travel itinerary and confirmation number added to their Microsoft Outlook calendar, for one less email to keep track of. Also, Customers will be given immediate access to information about their destination such as weather forecasts, airport information, and fun things to do in that city.”
Check out the post for screenshots and more details.