The Delta Wears Prada

By | August 22, 2006

We were amused to note one of Delta’s latest press releases. Delta is sponsoring the new season of Bravo’s “Project Runway” and will appear in two episodes.

On select flights between August 23rd and September 6th, Delta flight attendants will award passengers who are “flying in style.” This will complement the new uniforms they unveiled on May 1st. We have to commend Delta for that. They declare bankruptcy, ask for labor concessions from their employees to save money…and the way to save the airline is obviously through giving them a new set of clothes. That will boost morale. Seems to me like rearranging the deck chairs on the Titanic.
Now, Delta is extending this theory to their passengers. In the old days, people wore suits and ties everywhere. Now, people do not dress up even when going to the theater. There is nothing better than to single out passengers for special treatment based on their appearance.