So Easy a Child Could do It

Thomson Airways has begun using a new in-flight safety video using children between the ages of five and nine. People are finding the video much more captivating than its predecessor. It isn’t the first time an airline has tried something new to encourage people to pay attention during an in-flight video. Air New Zealand had their video performed by a cabin crew naked, except for blue body paint.

We think the children is a bit less of the wall, and certainly cuter. But, like everything else, people learn to tune things out.