We’ve long been fans of Kayak.com, though we have to admit that as of late, increased clutter and unreliability or lack of JetBlue results have had us using the site less often. Like most comparison sites, Kayak uses ITA software’s technology.
ITA was purchased by Google last year, amid much fear that Google would use the acquisition to dominate this market. Google has, in fact, launched its own flight search tool, but Kayak is not standing still. Kayak spent six months on a new, simplified interface which it will be launching today. We aren’t seeing it yet on their website, but based on the screenshots, it looks to have removed much of the clutter that has crept into Kayak’s interface in the past few years. We welcome simplicity and will be looking to see whether Kayak can once again become our first stop for flight search.
- Google Makes Flight Search Results Better Looking, More Useful (searchengineland.com)
- Bing’s Travel Search & Kayak Favoritism Angers No One, While Google’s Gets Headline Attention From WSJ (searchengineland.com)
- Orbitz, Kayak think Google is abusing its power with travel search (venturebeat.com)
- Google excludes online travel agents from “Flight Search” (consumertraveler.com)
- With IPO On Hold, Kayak Reports Q3 Revenue Up 28 Percent To $61M; Net Income Up 44 Percent (techcrunch.com)
- Practical Traveler: Fine-Tuning Your Flight Search (travel.nytimes.com)
- Who Has the Fairest Fare of All? (blogs.wsj.com)